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# EU Packaging and Packaging Waste Regulation (PPWR)
- URL: https://atlas.tilkal.com/eu-packaging-and-packaging-waste-regulation-ppwr/
- Published: 2026-09-01T15:40:00.000Z
- Updated: 2026-09-18T12:35:43.000Z
- Description: Tilkal - The EU Packaging and Packaging Waste Regulation (PPWR) aims at reducing packaging waste and improving sustainability, recyclability, reuse, and traceability of packaging across the entire lifecycle.
- Author: Tilkal
- Tags: Europe, Apparel & Fashion, Construction, Health & Cosmetics, Digital Product Passport, Environment, Food & Beverages, Furniture & Home decoration, Industry & Manufacturing, Plastics

\[Updated September 1, 2026\]

> **What.** *A comprehensive EU regulation to reduce packaging waste and improve sustainability, recyclability, reuse, and traceability of packaging across the entire lifecycle, replacing the long-standing Packaging Directive with harmonised requirements.*

> **When.** *Entered into force on 11 February 2025; generally applicable from 12 August 2026, with phased requirements extending through 2030, 2035, 2038, and beyond.*

> **Products.** *All packaging and packaging waste placed on the EU market, including primary, secondary, transport, reusable, single-use, and imported packaging.*

> **Who.** *Manufacturers, importers, distributors, retailers, e-commerce platforms, and other economic operators placing packaged products on the EU market, including non-EU companies exporting packaged goods into the EU.*

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## How does the regulation work?

The PPWR establishes a **directly applicable regulatory framework across all Member States**, setting sustainability, design, recyclability, and traceability obligations for packaging:

- **Design for recyclability and reuse:** by 2030, all packaging placed on the EU market must be designed for recycling.
- Packaging must be minimised in weight and volume. In particular, packaging **may not contain more than 40% empty space** (air or filler)
- **Recyclability grades and minimum recyclate content:** packaging must meet defined recyclability grades; below-standard packaging will be phased out (e.g., <70 % recyclability).
- **Digital traceability and information:** harmonised documentation, labelling, and digital data (e.g., QR codes) are required to demonstrate composition, recyclability, recycled content, and compliance; traceability systems must support lifecycle tracking.
- From 2030 onwards, b**an on certain packaging formats**, including: single-use packaging for food and beverages consumed on-site in hospitality (cafés, restaurants, hotels), single-use packaging for fresh fruit and vegetables in retail, single-use toiletry and hygiene packaging in hotels.
- **Substances of concern:** restrict harmful substances such as PFAS and heavy metals in packaging materials.
- **Lifecycle and waste targets:** promote reuse, refill systems, separate collection targets, and reduction of packaging waste generation.

The PPWR replaces the Packaging Directive (94/62/EC) and applies directly without national transposition, providing a **harmonised EU regime**.

![](https://storage.ghost.io/c/04/f3/04f39d63-eb66-4324-ab93-7440dccc5eb1/content/images/2026/05/Capture-d---e--cran-2026-05-11-a---16.51.48-1.png)

PPWR Timeline

## Main expectations

- **Supply chain traceability:** packaging must have traceable composition, material origin, recyclability data, and information accessible via digital or coded means, supporting compliance verification and waste sorting.
- **Recyclability:** packaging must meet performance grades (A–C) and be recyclable at scale; non-compliant packaging will be prohibited over time.
- **Recycled content obligations:** minimum recycled material percentages must be achieved for many packaging types by 2030 and beyond.
- **Lifecycle documentation:** economic operators must maintain technical documentation demonstrating compliance with design, substance limits, recyclability, and traceability requirements.
- **Uniform labelling:** harmonised labels and information for consumers and authorities are required to improve sorting and reuse.

The [Digital Product Passport (DPP)](https://atlas.tilkal.com/eu-digital-product-passport/) is referenced in the PPWR, but not as a standalone obligation within the core text itself. Instead, the regulation clearly anticipates using digital data carriers for compliance information, and explicitly states that where EU law already requires a Digital Product Passport for a product, that same passport should be used to provide relevant information under the PPWR.

## What’s at risk for your company?

**Market access restrictions** from August 2026 onwards if packaging does not meet new design, recyclability or traceability requirements.

**Financial penalties and enforcement actions** by national authorities for non-compliance. The PPWR does not set specific fines at the EU level. Instead, it requires EU Member States to establish their own penalty regimes for breaches, which must be effective, proportionate and dissuasive and include administrative fines for failure to meet key provisions.

**Increased operational cost and supply chain changes** to redesign packaging, integrate traceability systems (e.g., QR codes), and source recycled materials.

**Reputational impact** with customers and partners if sustainability claims cannot be substantiated.

**Import compliance burden** for non-EU exporters, including appointing EU representatives and ensuring packaging meets PPWR criteria

## What Happens Starting August 2026?

For the 12 August 2026 application date of the EU Packaging and Packaging Waste Regulation (PPWR), there are important requirements that start applying, but there are **no fixed recycled-content or recyclability percentage thresholds yet** fully enforceable at that stage. Instead, 2026 is mainly a “compliance foundation phase”. Here is the precise breakdown:

### Recycled content (PCR) — NO binding percentages yet in 2026

In August 2026, there are no mandatory numeric recycled-content quotas that you must already meet. The binding targets are later, mainly 2030 onward (first mandatory PCR thresholds for plastic packaging) and further increases toward 2040\. What applies in 2026 instead: data obligation now, thresholds later!

- You must collect and declare recycled content data
- You must ensure traceability of material composition
- You must be able to prove future compliance readiness

### Recyclability — no fixed % threshold yet enforced in 2026

The PPWR introduces a recyclability grading system (A–E), but:

- In 2026, the grading system is not yet fully enforced via binding design thresholds. Packaging must already be designed with recyclability in mind, assessed and documented, aligned with existing best practice methodologies.
- Later milestones:

**2028** → detailed recyclability criteria are defined via delegated acts

**2030** → low-performing packaging (grades D/E) banned

**2038** → only A–B allowed on the market

### Substances (hazardous materials / PFAS) — YES, this is the only area with real numeric limits in 2026

From **12 August 2026**, specific substance restrictions DO apply, especially for food-contact packaging: PFAS limits (binding from 2026):

- 25 ppb → individual PFAS limit
- 250 ppb → total non-polymeric PFAS
- 50 ppm → total PFAS (including polymeric PFAS)

These limits are part of the first enforceable compliance wave. Additionally, heavy metals (lead, cadmium, mercury, chromium VI) remain limited at **100 mg/kg total concentration** (existing EU framework reinforced).

💡

****For more info**[https://eur-lex.europa.eu/eli/reg/2025/40/oj](https://eur-lex.europa.eu/eli/reg/2025/40/oj?ref=atlas.tilkal.com)

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